For Dog Groomers why Brand Loyalty Important in India
India dog care and dog groomers market continues to grow in double digits despite headwinds like Covid19. People are crazy about their dogs and cats. With a new pet comes new responsibilities like bathing, grooming and health checkups. Hence, the introduction of pet grooming products like shampoos, conditioners, bath bombs etc. gained huge demand in the Indian market in a short span of time.
It is not surprising. Pet owners want the best for their pets, pet parent now recognize the deference between hygiene, good health, and grooming.
After all, regular grooming can quickly understand on potential health concerns such as tender gums and unusual lumps so that pet parent can book a medical check-up and make sure their pet is healthy and safe.. And while it is great that more dogs are getting regular grooming, it also means that there is a lot more competition than before for Dog groomers business.
These days, most towns have many Dog groomer shops. Even big pocket retailers joined in the race. This means, if you want to look different, leave a first impression, and grow your business, it is important that you develop a strong brand.
What Is Branding for Business?
Branding is a marketing practice in which a company produces a broad message – names, logos, and other collateral that are easily identifiable related to the company. It is creating the perception of your brand in the minds of the people who come in contact with your company, product and service.
Generally, branding consists of three steps:
#1: Brand Strategy
Brand strategy is the foundation of building a successful brand. Brand strategy is all about developing a plan for how to express your mission and solve problems for people. t is a long term process. It serves as a blueprint for your brand building – showing how different and reliable you are to your customers. Before jumping into designing and marketing, you must have a solid brand strategy.
# 2: Brand Identity
Brand identity should be same across all your marketing platform. This is how you use visuals, copy and experience to get your message across to the masses. Logos, colors, website design, content, packaging, and more are essential elements of brand identity.
#3: Brand Marketing
Brand marketing is the process of creating awareness for your product or service using strategic communication. It is about connecting the potentials of your product or service to the right targeted audience.
How to Build a Brand for Pet Grooming Services
Are you wondering from where to start?
In the beginning, the process of small business like Pet Grooming Services branding can seem overwhelming. But it doesn’t have to be.
Here are a few tips that might come in handy while building an identity for your pet Grooming company.
- Define the Purpose of Your Brand
The important thing to do is to define what your brand will stand for. If you look at successful organization, they have a strong mission that drives them.
You need to answer questions below defining your brand purpose
- What are the problems you are trying to solve?
- Why does your company exist?
- Why should people trust you?
These will also help you to create your brand slogans, voice, messaging, and more.
From the moment pet owners see your social media posts or advertisement to the moment they pick up their dog from a grooming, you have the opportunity to provide a consistent look and feel throughout the experience. That consistency is at the heart of branding for your business.
Robiul, owner of enchantingpets and a bran marketer always believe, “First impressions are everything.” For your business.
Your professional-looking logo and website will always create the difference from others. . You’ll look bigger than you are, and that builds trust to your customer. Part of that trust is consistent behaviour. Is your business social media pages are updated regularly? How do you communicate your services to your customers? How do you answer your client quarries ?
- Understand and keep eye on Your Competitors
To start your branding for your pet grooming business, you need to first understand what your competitors are doing. Research and compare your top 3-4 competitors. Identify what kind of communication they are sending out and the quality of their products or services. Read what their customers have to say about those brands (read reviews in google, facebook, jusdile or other review platform )Comparing your competitors will help you set a benchmark for your business and create an effective brand strategy for your business
3. Identify your target audience
Before you start selling your product or services, you need to determine your target audience.
Who are your audiences, and what they do?
For instance, you are in to dog groomers services business, So your target audience would be mainly pet parents.
Once you understand your customer, their lifestyle and behavior You will be able to place your product or services in the market in a much better position. and prepare marketing strategy accordingly.
4.Tell a Story of your product or services
Storytelling is an art. People can easily connect to a brand with a story of your product and services. It directly invokes positive feelings for your brand in their mind and starts trusting a brand.